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IBM Global News

Latest Global News from ibm.com
 

IBM today announced the results of a study that found a massive perception gap between how well businesses think they are marketing and the actual customer’s experience. The U.S. study, developed by Econsultancy, found that almost 90 percent of marketers agree that personalizing the customer experience is critical to their success. Despite this widespread agreement, nearly 80 percent of consumers stated that the average brand doesn’t understand them as an individual.

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IBM and The Weather Company through WSI, its global B2B division, today announced a groundbreaking global strategic alliance to integrate real-time weather insights into business to improve operational performance and decision-making. As part of the alliance, The Weather Company, including WSI will shift its massive weather data services platform to the IBM Cloud and integrate its data with IBM analytics and cloud services.

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IBM today announced that it will invest $3 billion over the next four years to establish a new Internet of Things (IoT) unit, and that it is building a cloud-based open platform designed to help clients and ecosystem partners build IoT solutions.

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IBM today announced a contract with the Department of Health in England to manage and continue transforming the National Health Service Electronic Staff Record system (ESR), the UK’s most important workforce management tool serving 1.4 million employees. IBM will help modernise the system by providing increased mobile access and new self-service capabilities making the system more efficient and accessible.

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IBM today announced two Network Innovation Centers, where clients can explore Software Defined Networking, virtualization and analytics-driven automation technologies and services for their data and communications networks.

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IBM today announced that leading Russian investment banking firm BCS Financial Group has selected IBM Commerce to quickly and effectively conduct and execute personalized marketing campaigns for their banking clients.

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IBM today announced a record 8,100 high school and college students around the world competed in IBM’s 2014 Master the Mainframe contest, helping equip the IT leaders of tomorrow with the skills needed for the mobile economy.

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To accelerate the adoption of Watson cognitive computing in healthcare, IBM today announced an investment in Modernizing Medicine, a provider of cloud-based, specialty-specific electronic medical records (EMR) systems and other technologies that capture structured data, track outcomes and deliver clinical decision support.

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